UIUC FAA

Instagram Post

In this campaign, I chose to also provide a social media option alongside the billboard/ banner advertisements, which would work well because the demographic (high school seniors) are largely on social media platforms such as Instagram. In this ad, I provide more context as viewers will have more time to read given information.

Creative Process

I chose to incorporate a breadth of different majors within FAA, as this college is more than just visual arts, and that there is a space for all prospective creatives. I also wanted to include the message that FAA is about taking risks and trying new things within your niche practice.